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BRANDING - CHEFO
Illustration | Calligraphy | Layout
I was a co-founder of Chefo, a social enterprise dedicated to empowering women by offering a platform for them to showcase their talents. I developed their entire visual identity, encompassing elements like the logo, posters, emails, videos, website, and more. The vivid red color, known to arouse appetites, was chosen to stimulate interest, while the handwritten logotype conveys the authenticity and homely touch of their services. This visually appealing presentation contributed to Chefo's recognition as one of the Top 3 Most Promising Entrepreneurs in Asia and worldwide, as acknowledged by The Economist.
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